SAGINAW, MICH. (February 20, 2015) – The American Advertising Federation Great Lakes Bay Region presented Morley’s Marketing & Communications team with the 2015 Silver ADDY Award for Integrated Branded Content Campaign. Morley earned this award for the interactive holiday card campaign it launched in December 2014.
As a companion to a print card, guests could visit morleynet.com/snow to generate a unique snowflake that features the user’s first initial. This unique snowflake could then be printed as a traditional holiday card or shared on social media with a special holiday greeting.
The creative holiday card campaign not only drove traffic to Morley’s corporate website and boosted social media activity, but also showcased Morley’s ability to create a personalized digital experience that evokes the holiday spirit.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets.
Founded in 1863 in Saginaw, Michigan, Morley is the largest employer in Saginaw Township, employing 2,500 associates who serve a diverse group of Fortune 500 global clients. Morley’s 25-acre global headquarters campus in Saginaw, Michigan, encompasses 400,000 square feet of facilities. Morley’s customer service offerings include Meetings & Incentives, Business Process Outsourcing (BPO) and Exhibits & Displays.
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